Remote Executive Assistants

Outsourcing admin work has moved well past niche status. About 70% of US business owners now have at least one virtual assistant on their team, and small and mid-sized companies make up 40 to 45% of global VA demand, with that share running even higher inside the US. American businesses put more than $19 billion into virtual assistant services in 2025 alone, and that figure keeps rising. For a long time, the Philippines was the default pick for US founders, and the reasons made sense: solid English skills, an established outsourcing industry, and low rates. But a growing number of American entrepreneurs are now redirecting a real portion of that hiring toward South Africa instead. Demand for South African virtual assistants has climbed more than 40% since 2023. Here's what's pulling founders in that direction. 1. The Working Hours Actually Line Up This is the difference founders notice fastest. South Africa runs on SAST, about six to seven hours ahead of US Eastern Time. That g...

Virtual assistant services have changed dramatically over the past decade. What started as a way for entrepreneurs to outsource basic administrative tasks has developed into an industry that supports nearly every area of business operations. Today, companies can hire virtual assistants for executive support, bookkeeping, customer service, marketing, sales, legal work, real estate administration, and even specialized technical roles. The demand for virtual assistants continues to grow as businesses search for cost-effective ways to improve productivity. According to Grand View Research , the global virtual assistant market was valued at more than $4 billion in 2023 and is expected to grow steadily over the coming years. This growth reflects the increasing acceptance of remote work and the need for flexible staffing solutions that allow companies to scale without significantly increasing overhead costs. For business owners, the challenge is no longer deciding whether virtual assistants...